17.5.12

EMPORIO ARMANI | SYDNEY STORE | RE-LAUNCH



On 19th April, a few weeks ago, Emporio Armani relaunched and opened their new Sydney store with a little cocktail party. Though the weather was less than glamorous, literally raining cats and dogs making most guests into sponges before entering the store, it was great to step into a luxurious new refurbished space.

One key aspect of the night, I thought, was having a live band performance by Strange Talk in addition to DJ Perfect Snatch. I think it's great to have a live band. It's something different really gets the guests feeling it. We were also complimented with a range of Ciroc vodka cocktails including the fresh Ciroc Grape Soiree, Italian Sgroppinos and the lemon and elderflower Ciroc Blossom Fizz, Peroni beer and mineral water Santa Vittoria. There were also Italian-inspired canapés included fontina and sage puff straws, vitello tonnato on crostini and mint, peach and lavender marshmallows. The marshmellows were beyond amazing!

The new Spring Summer 2012 Collection was present in store at the event and the 2 level store offers the complete current collection for men and women, the Emporio Armani Underwear line, the Armani Jeans line and also the sports EA7 collection as well as an assorted range of accessories.

"The Emporio Armani store has been carefully conceived and designed by Giorgio Armani and his team of in house architects. The store features signature glossy stone floors in neutral tones whilst walls are covered with light, shiny fabrics with black crystal"

























TRADE SECRET | PROJECT

A few weeks ago, Trade Secret asked me to create 2 looks for some of the stock they had available. I was able to create some easy commercial looks that most guys can wear. There's also a happy video of us on the rainy day! (just avoid looking at me and the rain hair! haha)

The best thing about Trade Secret is that it's always up to 60% off other stores prices with current season designer and local brands. They're not samples or seconds! The buyers explore the world, dealing directly with designers and brands to find the best deals and pass it on to us! Stock is always changing and expect some amazing finds too!


Models: Evan Leeson & Jeremy Hubbard
Videographer: James Chappell (song in video “City Lights” by Sun City)
Photos taken by anon. edited by me

Here is the amazingly low prices:

Evan Leeson (above) :
Chinos $34.95
Stripe Tee $9.95
Chambray Shirt $29.95

Jeremy Hubbard (below) :
Check Shirt $29.95
V-Neck Tee $14.95
Jeans $49.95

Me (in the video): Knit $39.95

7.5.12

TONI & GUY | BLOGGED & BOUND | TRAILER!



You may have seen through my twitter, a few months back, that I participated in a project with Toni & Guy. More info will be released soon but here is also an article on The Vine.